AJP can support you to better promote and communicate your Food Justice Certified status to your customers and your community. We offer more intensive help in the first year of certification, but we also support businesses for as long as they are certified.
Materials and benefits #
AJP will supply you with any of the following, as you choose, as our funding allows.
- A feature on your farm in AJP’s periodic e-newsletter or impact reports
- Customized farm stand banner or metal sign, for example with your logo and the FJC mark
- Vinyl stickers with the FJC mark to distribute to your customers & employees
- Produce stickers with the FJC mark
- Window decals for retail shops
- Featured story about your farm or business on AJP’s website and social media
- Laminated poster about Food Justice Certification for your farmstand or business
- Talking points to help you promote and communicate about your certification with customers and the wider community
Requested promotion of FJC #
The AJP requests you help us in promoting and communicating about FJC by taking the following steps:
- Posting the Food Justice Certified label on your website homepage and social media
- Labeling product by including the FJC label in your packaging design
- Collaborating with AJP on composing PR messaging about your business
- Sharing high quality photos of your farm activities and crew (dependent on their consent/permission) for use on AJP’s website, social media, and in PR materials
- Participating in a brief financial survey to establish a baseline, with annual updates to note changes once certified
Downloadable resources #
Please check with AJP about which FJC label to use. The designations Fair Farm, Fair Company, and Fair Farm & Fair Company are determined by your certification and any product on which a label will be applied. Labels may be in color or black and white. Color customization may be allowed; contact AJP to inquire.
You may want to consult the Labeling section of the AJP Policy Manual if you are labeling a product.
FJC label/mark for web use #
FJC label for print #
Vector formats for high resolution/printing. Other colors/formats available on request.
- Fair Farm, single color (PDF) | (SVG)
- Fair Farm, orange (PDF) | (SVG)
- Fair Company, orange (SVG)
- Fair Farm & Fair Company, orange (SVG)
AJP organizational logo #
Food Justice Certified entities should use the FJC mark above to promote their certification status. However, if you are communicating publicly about working with AJP and would like to use our organizational logo for that purpose, here are several versions you can use. Each of these images has a transparent background.
- Circular logo, for light backgrounds (pictured above): PNG
- Circular logo, for dark backgrounds: PNG
- Horizontal logo: PNG
Promotional post card (5x7) #
This print-ready, full-bleed promotional card for FJC farms explains Food Justice Certification and is designed to be shared with customers at a farmers market, farm stand, or CSA pickup. AJP will provide printed copies of this card to support certified farms. Please let us know how many cards you would like. We may also be able to provide customized promotional materials if you prefer.
See also the Google Doc of the text, helpful for adapting language to suit your particular needs.
Promotional flier (8.5x11) #
This single-sided, print-ready flier for FJC farms explains Food Justice Certification and is designed to be displayed for customers at a farmers market, farm stand, or CSA pickup. AJP can provide printed copies of this flyer to support your certification. We will happily customize the flier with photos from your own business.
- “Proud To Be Food Justice Certified” Flier, full color (PDF)
See also the Google Doc of the text, helpful for adapting language to suit your particular needs.
Examples of FJC marketing materials #
FJC window cling for retail #
Stickers #
Farmers Market Sign & Banner #
Produce label #
Banner #
Retail window cling #
Materials & references from independent parties #
Many customers want to know how Food Justice Certification compares with other certification programs. Often it’s helpful to provide comparisons from independent reviewers and journalists. Here are a selection of references for that purpose:
Fair World Project offers a handy, 1-page chart comparing fair trade and labor justice programs (alternate link), 2019.
Article: “Does Your Food Label Guarantee Fair Farmworkers’ Rights? This One Does.” by Lela Nargi, Civil Eats, 2019.
Article: “Creating A Fairer Food System” by Alex Taylor, In Good Tilth, 2018. See also “Perspective From A Food Justice Certified Farm,” an interview with Jordan Brown in In Good Tilth, 2016.
Article: “4 Not-So-Easy Ways to Dismantle Racism in the Food System” by Leah Penniman, Yes! Magazine, 2017.
Fair World Project’s 2016 report Justice in the Fields: A Report on the Role of Farmworker Justice Certification and an Evaluation of the Effectiveness of Seven Labels (alternate link) includes evaluations of the Food Justice Certified label and comparisons with other programs.
See also the Fair World Project’s 2022 report on the past, present, and future of fair trade which cites many of the problems with certification that FJC tries to resolve.